Time for Entrepreneurs
Services
Brand Creation
Time For Entrepreneurs (TfE) is the coaching business of Andrew Robinson. Through a proven proprietary process, he helps entrepreneurs build a more scalable, saleable and less stressful business. His coaching helps clients to regain time, through improving efficiencies and ultimately ensuring their business is ready to exit in the best possible shape.
Andrew approached us to help position himself as a key person of influence for entrepreneurs looking to grow their business while finding the right balance in life. The purpose of the positioning was to avoid him being pigeonholed as just another ‘business consultant’, and allowed him to talk about investing as a key part of his offer.
Time For Entrepreneurs (TfE) is the coaching business of Andrew Robinson. Through a proven proprietary process, he helps entrepreneurs build a more scalable, saleable and less stressful business. His coaching helps clients to regain time, through improving efficiencies and ultimately ensuring their business is ready to exit in the best possible shape.
Andrew approached us to help position himself as a key person of influence for entrepreneurs looking to grow their business while finding the right balance in life. The purpose of the positioning was to avoid him being pigeonholed as just another ‘business consultant’, and allowed him to talk about investing as a key part of his offer.
The Design
TfE presents business owners with the chance to innovate, adapt and grow, in order to ensure they’re getting the most out of their time and business. We wanted to capture this idea of a new dawn through a universal symbol of hope, positivity and the passage of time. To represent fresh beginnings, renewal and opportunity.
The logo is the visual representation of who TfE are and what they believe in. It comprises a Sundial Icon and the TfE wordmark. The Sundial Icon was designed to be used in conjunction with the brand name as well as a standalone graphic. We were then able to bring this to life through simple animation.
We chose a strong yellow to evoke feelings of positivity and optimism, reflecting TfE’s values and proposition. This yellow, coupled with just black and white, creates a sense of simplicity and clarity.
The addition of our ‘Journey Line’ allowed us to tell the story of progress and development, as entrepreneurs move through the coaching process, whilst giving the brand another graphic asset to use in its communications.
The Strapline
The strapline was created to deliver the three core benefits of the process while clearly calling out who this is aimed at. We created two iterations, allowing it to be used differently depending on the context and placement.
I started working with Simon at Bread & Butter as a consultant to help scale the business. Through my sessions it became clear that I would also love for Bread & Butter to do my business branding. We had our third branding session yesterday and I was so excited by what the team had produced!
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