Harvest
Services
Brand Creation
Dasseti ESG is a platform that simplifies the collection of the private market's environmental, sustainable and governance metrics. In February 2025, they acquired Metric, a US-based modern ESG platform for investors and founders to calculate, benchmark, and improve ESG performance.
Dasseti ESG is a platform that simplifies the collection of the private market's environmental, sustainable and governance metrics. In February 2025, they acquired Metric, a US-based modern ESG platform for investors and founders to calculate, benchmark, and improve ESG performance.
Our brief
To create a new brand for the new business. This involved developing a brand strategy to support a bold, confident, and distinctly tech-driven brand identity and tone of voice. Dasseti also required a name for their new business.
To create a new brand for the new business. This involved developing a brand strategy to support a bold, confident, and distinctly tech-driven brand identity and tone of voice. Dasseti also required a name for their new business.
Brand Strategy
Through several workshops with the client, we established a robust brand strategy around the core idea of delivering real impact, and leading with messaging around the platform offering ‘more.’
The Naming
Through several rounds of naming, we landed on Harvest: a strong, meaningful moniker that ties directly to the themes of value creation, sustainability, and growth—all of which are core to ESG and the process of refining raw data into useful investment insights. It suggests a purposeful, ongoing process of extracting value, making it a fitting metaphor for our AI-driven platform.
Brand Identity
In a ‘sea-of-same’, it was important to design a visual and verbal identity that really stood apart from the competition, positioning itself as an AI-powered disruptor, ensuring it looked and felt like a cutting-edge technology company while avoiding sustainability clichés. That meant avoiding the typical visual tropes of rainforests and cornfields, as well as the overused ‘data’ visuals often found in this sector.
Through exploring the ideas of value creation and growth, we arrived at the creation of a series of bar charts.’ These symbolised this idea of growth while providing a series of distinct brand assets that can become synonymous with the brand, as well as helping it to stand apart from the competition.
Through the use of simple animation, we were able to bring these ‘charts’ to life, helping to create a more memorable visual identity.
The idea of ‘more’ is also articulated through our introduction of ‘ellipsis’ (three dots: “…”). This is a visual cue commonly used to indicate that there are more options, actions, or content available beyond what is currently displayed on the screen, essentially signifying "more" or "additional features" to the user; it's a widely recognised symbol that prompts users to click to reveal a hidden menu or further options.
The colour palette we settled on balanced a techy-feel with a grown-up sophistication. We were conscious that our suite of colours should nod to the core purpose of the business while doing so in a less-obvious way.
In line with the bold and confident approach to our visual identity, we were conscious to ensure that how we speak as a brand was equally assured and decisive. This runs through everything from messaging and headlines to our strapline.
"I had struggled to find a creative agency that understood what I was trying to achieve. I was immediately impressed by the time Bread & Butter invested. Simon has a really high calibre team that showed genuine interest, empathy and enthusiasm in my business. The team challenged me in a way I hadn't expected, which ultimately led to a brand identity that exceeded my expectations and provides me a great platform to grow my business."
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