Brand identity design and strategy for leading IT recruitment company in Leeds
BREAD + BUTTER + DAN SEEKINGS
Source Connect are a leading IT Sales Recruitment specialist with a well established client base and a reputation for regularly delivering successful outcomes for both their clients and candidates alike.
Source Connect were looking to further strengthen their position within the marketplace, but acknowledged that their existing brand was no longer aligned to their market. They approached us to create a positioning and new identity alongside a refreshed online presence.
We identified the companies unique positioning, with both co founders having come from within the industry that they now recruit for, giving them greater insight into the marketplace than many of their direct competitors. The strapline that was developed underlines this proposition.
The new identity featured clean simple type, and replaced the ‘o’s with ‘ø’s to represent coding in a nod to the IT sector. The colour palette reflects the values of trust, loyalty and wisdom through the blue, with the gold referencing the premium nature of the service as well as bringing cues of quality and superiority to the brand.
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