Oakland
Services
Oakland is a data consultancy built on 35 years of operational improvement experience combining data analytics with process and governance. Their strategic, engineering, governance and analytics consultancy gives organisations of all sizes and ambitions the freedom to tap into unlimited growth by harnessing their existing data.
Working with the new brand positioning and redrawn logo, we were asked to evolve Oakland’s identity further. We developed the brand voice in line with the new positioning, as well as creating a suite of distinctive brand assets. These then formed part of the brand guidelines we developed for Oakland.
Oakland is a data consultancy built on 35 years of operational improvement experience combining data analytics with process and governance. Their strategic, engineering, governance and analytics consultancy gives organisations of all sizes and ambitions the freedom to tap into unlimited growth by harnessing their existing data.
Working with the new brand positioning and redrawn logo, we were asked to evolve Oakland’s identity further. We developed the brand voice in line with the new positioning, as well as creating a suite of distinctive brand assets. These then formed part of the brand guidelines we developed for Oakland.
The project also encompassed the design of their new website, the creation of new photography to use on all collateral, and the shooting of a film to feature on their website. In addition, we re-designed all of their guides and documents, both internal and external, for use in print and online.
