Berry’s Jewellers are reknowned for the superior quality of their jewellery as well as their attention to detail. With particular expertise in fine watches and diamonds, they stock the world’s most exclusive brands, including Patek Philippe, Cartier, Chanel, Bulgari, Breitling, TAG Heuer & Montblanc, as well as a range of stunning diamond, wedding and dress jewellery.
Berry’s wanted for a new look and feel for their advertising that both dialled up the premium nature of their offering whilst adding a touch of modernity to their appeal.
They were also looking for the final design to be versatile, in order for it to be reused on an ongoing basis, regardless of the product or message.
We chose to hero the product on a semi-opaque panel which itself sat on top on a close up of a cut diamond. This background helped to reflect the companies premium offering, whilst also allowing us to recolour each time to sort the product and keep the campaign fresh.
An irregular solid shape was then added to the lower half of the ads to create a more modern feel as well as allowing the copy to stand out.
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