BREAD + BUTTER + SEAN KNOTT
Needle is a luxury knitwear brand for women. The brand places a firm emphasis on design and quality, producing jumpers for the everyday.
Needle wanted a look book that stood out from their main competitors, whilst giving them large formats with which to showcase their product.
We proposed a ‘newspaper’ approach, which gave them both a point of difference and a large format, whilst also being very cost effective.
The ‘less polished’ approach was balanced with the introduction of a metallic ink, lifting the identity and ‘thread’ off the cover and hinting at the premium nature of the product.
The shoot took place on location in Norfolk over two days with fashion and lifestyle photographer Sean Knott.
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