COLLABORATION BY DESIGN

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NEEDLE

Fashion shoot and look book design for leading womens wear brand

NEEDLE

BREAD + BUTTER + SEAN KNOTT

Needle is a luxury knitwear brand for women. The brand places a firm emphasis on design and quality, producing jumpers for the everyday.

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THE CHALLENGE

Needle wanted a look book that stood out from their main competitors, whilst giving them large formats with which to showcase their product.

THE SOLUTION

We proposed a ‘newspaper’ approach, which gave them both a point of difference and a large format, whilst also being very cost effective. 

The ‘less polished’ approach was balanced with the introduction of a metallic ink, lifting the identity and ‘thread’ off the cover and hinting at the premium nature of the product.

The shoot took place on location in Norfolk over two days with fashion and lifestyle photographer Sean Knott.

We have worked with Simon of the past few years, he has done a great job designing our look books for the various new seasons. He is very patient and has helped us to move our graphic design work forward each season to keep in fresh and interesting.
— Lizzie Burckhardt, Managing Director

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