Leeds College of Building 2
Brand identity and name generation for Leeds College of Buildings annual award ceremony
LEEDS COLLEGE OF BUILDING (AWARDS)
BREAD + BUTTER
Leeds College of Building (LCB) are the UK’s largest construction specialist college, with over 7500 students over 4 different campuses across the city.
Leeds College of Building’s annual award ceremony had run successfully for a number of years, but as the College has grown in size exponentially in recent years it was felt that having an ownable name and distinct look and feel would be beneficial. Whilst the awards are primarily concerned with acknowledging the achievements of it’s students, it also acts as a showcase for the College.
LCB approached us to create a distinct name and a strong visual presence that they could build upon (no pun) over the coming years.
We proposed ‘The BIG awards,’ with the acronym standing for ‘Building Industry Greats.’ The name infers that The College builds students into leaders within the sector, as well as articulating the significance of the awards.
Anything is possible, with the right attitude and the right support, and we wanted to communicate this through our visual execution. The ‘art of possibility’ is brought to life through the oversized B, challenging ones accepted view whilst retaining a strong 3-Dimensional aesthetic that underscores the physical nature of building and construction.
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