IPF Internal Branding

We’ve just finished an internal branding project for International Personal Finance.

SDP (Strategic Digital Platform) is a global platform that leverages bespoke Digital Channels across all European markets. The project required a brand to help gain recognition and financial backing and senior level support from Group Finance, the Managing Director and the Corporate Board they report to.

The brand expressed the key features of the platform - Stability, Scalability and Capability. It also reflected the ‘leading edge’ technology that the platform incorporates, with its best of breed architecture, as well as arbitrage and agile working.

The identity we created adopted a visual metaphor for connections, incorporating a bright palette referencing promise and optimism. The brand was delivered as a suite of logos, brand assets, brand guidelines and photography guidelines, for use in print and online.