LEEDS COLLEGE OF BUILDING SCHOOL GUIDE
Leeds College of Building were looking to introduce the possibilities of a future in construction to school children aged 11-15, so that they were already engaged when the time came to choose their career path.
Given that we needed to capture the attention of a relatively young age, the final ‘piece’ needed to be succinct, original and have stand-out. We choice to develop the idea of a poster, with each of the letters from the current ‘Make it here’ campaign standing for a different key reason to be excited about an education in construction and engineering. The reverse of the poster tells the story of a building, from start to finish, and who does what and when.
We adopted the typography and colours from the overarching camping to create a seamless approach between the poster and the pupils subsequent visit online.