COLLABORATION BY DESIGN

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Jenny Roberts

JENNY ROBERTS

BREAD + BUTTER + SEAN KNOTT

Jenny Roberts is a milliner based in Harrogate, North Yorkshire. She offers a wide selection of beautiful hats and headpieces to hire as well as bespoke pieces which can be commissioned to order.

She also offers tuition in all aspects of millinery from her Harrogate based design studio and showroom

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THE CHALLENGE

Jenny had an identity and name that was arguably quite generic and didn’t truly reflect her company.

She needed a brand that helped to reflect the quality of her offering and help highlight the personal nature of her services.

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OUR SOLUTION

We made it all about Jenny. As the company is entirely centred around one person, it felt like a wasted opportunity not to celebrate this.

We changed the brand name to that of Jenny Roberts, and then created a simple logo device that ‘locked up’ a J and an R and repeated it in a circle, referencing a hat as seen from above. This approach also gave the brand more of a fashion lead feel.

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Simon came up with lots of great concepts, non were obvious which was refreshing and all were attractive to our target market and at the same time timeless.
We were thrilled with the end result and are often complimented on our branding.
— Jenny Roberts, Owner

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