Brand Creation

Gordon Ramsay Signature Wines are created by the critically acclaimed chef himself in collaboration with winemaker and Master Sommelier Chris Miller at in Monterey, California, where the wines are produced.

We were commissioned to create the identity and design for this inaugural wine launching exclusively in The US. The labels needed to communicate Gordon’s personality while delivering premium cues.

Gordon Ramsay Signature Wines are created by the critically acclaimed chef himself in collaboration with winemaker and Master Sommelier Chris Miller at in Monterey, California, where the wines are produced.

We were commissioned to create the identity and design for this inaugural wine launching exclusively in The US. The labels needed to communicate Gordon’s personality while delivering premium cues.

We chose to reflect Gordon’s ‘no-holds-barred personality’ through the introduction of an exclamation point, a punctuation mark used to express a strong emotion. The twist was the use of a fork to represent food, and the point underneath featuring a different circular food, simultaneously referencing the flavour notes of the wine.