Eureka
Services
Brand Creation
Eureka is a global recruitment and executive search company working with businesses at the cutting edge of innovation with the purpose of making the world a better place.
They approached B&B to help them create a stand-out brand identity that positioned them as market leaders in STEM recruitment. For this, they needed a complete brand strategy, from establishing who they are and what they stand for to how they should articulate this, both in their messaging and in their visual identity. They also required a name that would sit comfortably alongside their vision.
Eureka is a global recruitment and executive search company working with businesses at the cutting edge of innovation with the purpose of making the world a better place.
They approached B&B to help them create a stand-out brand identity that positioned them as market leaders in STEM recruitment. For this, they needed a complete brand strategy, from establishing who they are and what they stand for to how they should articulate this, both in their messaging and in their visual identity. They also required a name that would sit comfortably alongside their vision.
Brand Strategy
The brand strategy we worked on positioned Eureka as pioneers. Eureka use new approaches and cutting-edge technology to find the perfect client candidate match to stay ahead of their competition. This aligned perfectly with their STEM target audience, with life sciences and technology centring around breakthrough developments and pioneering discoveries.
The Naming
Working collaboratively we arrived at a name that suggests that perfect moment when everything comes together to create the ideal result. This tied back into the pioneer positioning, with pioneers leading the way in discovery, and Eureka being that ultimate moment of discovery, when that perfect client/candidate partnership is found. The name is both memorable and easy to recall and translates equally well in both the UK and US markets.
The Design
To help stand Eureka apart from their direct competition, it was important we moved away from any recruitment ‘category norms,’ and create a visual identity that stood out. It was important that we created something that reflected the market we were talking to while ensuring we delivered something fresh and exciting. This was achieved through the overall design look and feel, from the logo right through to our ‘expert humans’ tone of voice.
"I had struggled to find an agency that understood what I was trying to achieve. I was immediately impressed by the time Bread & Butter invested. Simon has a really high calibre team that showed genuine interest, empathy and enthusiasm in my business. The team challenged me in a way I hadn't expected, which ultimately led to a brand identity that exceeded my expectations and provides me a great platform to grow my business."